A content partner for purpose-led people and businesses.

I work with purpose-led organisations to create clear, compelling, and user-focused content that tells a story and has a meaningful impact.

What I do

Content strategy and systems

Content design and UX writing

Copywriting and editing

What I can help with

If your project involves words, I can probably help. Here’s just a taste of what I can do.

  • Get clear on what you’re creating, why and how you’re creating it, and who it’s for.

  • I specialise in designing effective, insight-led content for digital products and websites.

  • I can help you define how your brand sounds, and help you scale it across all your content.

Some highlights (so far)

Content Design Lead for Wise Business

Designed and delivered wise.design and the Wise Tone of Voice

Led content strategy and copywriting at Cancer Research UK and Parkinson’s UK

A little bit more about me

I’ve worked in content for more than a decade.

In that time I’ve worked within both small agencies and global in-house teams, and across a range of industries — from the arts, design and culture, to healthcare and FinTech.

Along the way I have devised comprehensive content strategies, created scalable content models and systems, designed accessible and user-focused content, and helped define brand voices and guidelines.

In short — I’m all about good causes, and great content.

3 things I really care about

Along with content, these are topics I’m always open to chatting about.

  • In 2023, I completed a course in social entrepreneurship via Oxford Lifelong Learning. I believe that businesses with a social or environmental mission just make sense. I’d love to run my own one day.

  • I am a passionate gardener and grower. In 2025, I began studying for an RHS Level 2 certificate in the Principles of Plant Growth and Development.

  • I love helping people in their careers — whether they’re people I work with, or young people looking to enter the industry.